XHA

Commercial Excellence · Strategy · Operations

Xu Han
Adamsen

Driving measurable commercial performance through analytical rigour, cross-functional alignment, and strategic execution across medtech, consulting, and B2B.

7+
Years in commercial strategy and management consulting roles
3
Languages — EN · ZH · DA
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Bridging strategy
and execution

I am a Copenhagen-based commercial and strategy professional with a track record of translating complex data into clear business decisions. My work sits at the intersection of commercial excellence, data analysis, and operational improvement delivered across global medtech environments and management consulting.

I do my best work with end-to-end ownership — taking ambiguous problems from blank page to measurable impact across cross-functional teams. Increasingly focused on where AI meets business development and operations, I am currently looking for opportunities in process optimisation and commercial excellence, working cross-functionally to drive meaningful, end-to-end change.

English — Native Mandarin — Native Danish — Basic

Where I create
the most value

Commercial Excellence

Designing and embedding commercial performance frameworks — KPI architecture, sales effectiveness and performance reporting, translating strategy into measurable outcomes.

Financial Analysis & Control

Turning complex financial and operational data into executive-ready insight. Experienced in P&L accountability, forecasting, and data-driven decision support.

Strategy & Operating Model

Advising on organisational design, process optimisation, and transformation initiatives with the consulting rigour to structure ambiguous problems and align stakeholders.

Cross-Functional Leadership

Coordinating across sales, finance, marketing, and operations to drive shared accountability. Experienced in influencing without direct authority in matrixed environments.

MedTech & B2B Markets

Deep familiarity with global hearing health and medical device commercial dynamics, paired with broad B2B experience from strategy consulting across sectors.

Analytical Problem-Solving

Structured thinker with a quantitative foundation. Comfortable building models, synthesising large data sets, and presenting findings clearly to senior audiences.

Professional experience

2023 – 2026
Demant A/S · Copenhagen
Manager, Commercial Excellence

Led commercial performance initiatives within one of the world's largest hearing health groups. Developed analytical frameworks to support go-to-market execution and cross-regional performance benchmarking. Drove stakeholder alignment across sales, marketing, and product functions to embed a culture of data-driven commercial decision-making.

Commercial Strategy and Performance KPI Frameworks Go-to-market Stakeholder Management
2019 – 2023
Accenture Consulting · Singapore
Management Consultant

Advised senior client leadership on operating model transformation, organisational redesign, and performance improvement across industry verticals. Delivered structured analysis, executive presentations, and implementation roadmaps for complex, multi-stakeholder engagements across Asia-Pacific markets.

Operating Model Org Design Transformation Executive Advisory

Education

Copenhagen Business School
MSc. Economics and Business Administration (Accounting, Strategy & Control)
Denmark
Areas of focus
Financial Analysis
& Strategic Management
Management accounting · Corporate strategy · Organisational control · Performance measurement · Business economics
Copenhagen Business School
BSc. Business Administration & Sociology
Denmark
Areas of focus
Business & Social Analysis
Economic sociology · Organisational behaviour · Quantitative & qualitative methods · Macroeconomics · Corporate finance · Philosophy of science · Business, politics & society

Let's grab coffee

Available for commercial excellence, strategy, and analytical roles across Denmark and internationally.